New Christmas Toyota Commercial with All the Feels

Chevrolet made the best Christmas commercial so far of the season, but a close second is this commercial by Toyota. When my twelve-year-old son saw the commercial with me, he immediately said, “Dad, another one! They just keep making great commercials with elders in them.” Let me encourage you to watch it below first, then I’ll respond to it.

Not quite the tear-jerker as the Chevrolet commercial, but sweet nevertheless.

“Present from the Past”

Toyota hits a homerun with this commercial that celebrates the relationship between a granddaughter and her grandmother. The granddaughter picks up a package on a snowy day from the post office. She gets in her Toyota pickup where she opens it. The package contains a very old camera with some pictures from her grandma. As the granddaughter looks through the package, in the grandma’s voice, you hear the letter the with the gift, “When I was your age, I was given this camera. May it capture your big, beautiful life the way it did mine. Love, Grandma.”

The daughter jumps in her new Toyota truck and sets out on a journey. As you watch, you realize the sweet journey is capturing some of the same places and people of grandma’s life. There is a beautiful mix of old and new photographs, along with some Toyota trucks.

At the end of the commercial, the granddaughter presents the grandma with a picture album. In it, the old pictures rests next to new pictures capturing both the grandma and granddaughter’s lives together. The special relationship and love of a grandma and granddaughter celebrated in random pictures of the grandma’s past. It ends with the granddaughter and grandma hugging, “Merry Christmas, grandma.”

Thank you, Toyota

As I said with the Chevrolet commercial, in a world of commercials that hit every politically correct button, this one stands out. It stands out because in some ways it takes us back to a less cynical, less hatred-filled, less bitter world. This is a commercial that sends us all down the long path of our memories. We know the person, the places, …

This commercial tugs on our heartstrings as we remember the special people in our lives and in our past. Before our eyes, Toyota reminds us of the joy of loving well, and loving creatively. Maybe our minds go back to our own sweet grandmas who demonstrated love to us. Possibly, it is an adopted grandma through your church, work, or friend’s parent. Possibly, the commercial reminds you of your own aging parent or special friend.

Regardless of who you remember, take a moment to say a word of gratitude to God for sweet memories. Think about a special gift, special occasion, or just the gift of time that you received from the one in your past. If the people in your life are still living, try to make time for a conversation, letter, text, phone call, or visit.

Life is too short to not take a moment to reflect on the special people God has given us by His grace in our own lives.

As this commercial ends, I think of people, places, the significance of relationships, and the shortness of life. I remember that it is in these realities that my faith should live, should act, should speak. We live today as we prepare for eternity. And, just think, in eternity there will be no more goodbyes, no more separations, no more death, no more sickness, and no more Toyotas.

But, today, we enjoy our relationships, our memories, our own old pictures, and, for some of us, our own old trucks.

KevinCarson.com | Wisdom for Life in Christ Together

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